Creating a powerful connection with an audience is one of the most guilt-free, indulgent pleasures that the professional world has to offer. It can be satisfying and mood elevating, as well as a career-enhancing experience, to create a strong connection with the audience. I’m going to give you instructions that are easy to follow, show examples of how to make them work, and offer lots of encouragement along the way. My goal is to move you from the feelings of dread, if that’s where you are, to feelings of excited anticipation for your next presentation. I’ve based all of these lessons, tips, and examples on my experiences as a broadcast journalist, media production company entrepreneur, and presentation skills coach. No research, studies, or data were harmed or even consulted in the creation of this book. I’m going to tell you exactly what I see working successfully with my clients every day.
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Mark Wiskup is a professional communications coach and the president of Wiskup Communications. He travels the country extensively, working with executives, managers, sales teams, and customer service personnel. He has been a television news journalist and a media production company owner, and holds degrees from UCLA and Northwestern University. He lives in Tampa, Florida, with his wife, Renee. He is proud not only to be the father of two children, but also of the fact that he once served as a driver for Ian Anderson and the rock band Jethro Tull.
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