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Customers as Partners: Building Relationships That Last - Tapa blanda

Bell

 
9781881052784: Customers as Partners: Building Relationships That Last
Tapa blanda
ISBN 10: 1881052788 ISBN 13: 9781881052784
Editorial: Berrett-Koehler, 1996

Sinopsis

Effective customer partnership creates customers who return in good times and in bad, customers who say, ""I wouldn't go anywhere else"". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Effective customer partnership creates customers who return in good times and in bad, customers who say, ""I wouldn't go anywhere else"". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage.

Reseña del editor

Astute managers and entrepreneurs know that customer loyalty is a necessity for profitable businesses in the '90s and beyond. In "Customers as Partners", Chip Bell shows how long-term success depends on replacing superficial transaction-oriented approaches with the deeper commitment of partnership. Describing the quality that embody this deeper commitment, this book provides examples from the corporate world, small service businesses and personal experience. Illustrating each key principle with anecdotes and stories, Bell shows how all lasting business relationships are: grounded in an attitude of generosity; bolstered by a sense of trust; propelled by a joint purpose or shared vision; served by honesty; characterized by a sense of balance; and infused with an element of familiarity and ease. This book provides insights on how to keep the quality of these relationships central in every interaction. It offers a model of partnership where customers offer feedback, support your business by recommending you to others, and forgive mistakes because they feel a reciprocal long-term commitment.

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Editorial
Berrett-Koehler
Año de publicación
1996
Idioma
Inglés
ISBN 10 
1881052788
ISBN 13 
9781881052784
Encuadernación
Tapa blanda
Número de páginas
235
Contacto del fabricante
no disponible
Persona responsable
no disponible