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Sinopsis
Offering an introduction to the principal ideas and concepts of the theory and practice of marketing, this updated edition is intended for anyone working in the field of marketing and sales, and particularly for students on the following courses: Certificate in Marketing; BTEC National and HNC/D Business and Finance; ACCA; CIMA; IIM; BA Business Studies; BA Marketing; BA Accounting; DMS; DIP/MSc Agricultural Marketing. The book contains a revised chapter on marketing strategy and planning, a new section on the marketing of services appropriate to both the commercial and non-profit/public sector, a new chapter on Green marketing, reflecting the growing importance of this topical subject, and additional sample assignments and group projects. These assignments and projects are aimed at student-centred learning, whether at post-experience, undergraduate or BTEC HND level.
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Reseña del editor
Offering an introduction to the principal ideas and concepts of the theory and practice of marketing, this updated edition is intended for anyone working in the field of marketing and sales, and particularly for students on the following courses: Certificate in Marketing; BTEC National and HNC/D Business and Finance; ACCA; CIMA; IIM; BA Business Studies; BA Marketing; BA Accounting; DMS; DIP/MSc Agricultural Marketing. The book contains a revised chapter on marketing strategy and planning, a new section on the marketing of services appropriate to both the commercial and non-profit/public sector, a new chapter on Green marketing, reflecting the growing importance of this topical subject, and additional sample assignments and group projects. These assignments and projects are aimed at student-centred learning, whether at post-experience, undergraduate or BTEC HND level.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen del vendedor
Elements of Marketing - 2nd Edition - The Complete Course Text
Publicado por
Letts Educational, 1991
ISBN 10: 1870941705
ISBN 13: 9781870941709
Antiguo o usado
Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fine. Leichte Verschmutzung / Farbtonveränderung. Nº de ref. del artículo: ff5e95ac-8875-4426-b527-b81e2b4434e8
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Elements of Marketing (Complete Course Texts)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781870941709
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Elements of Marketing (Complete Course Texts)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Elements of Marketing (Complete Course Texts) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781870941709
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EUR 117,53
Envío por EUR 4,87
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Cantidad disponible: 2 disponibles