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Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together - Tapa blanda

Wiersema, Fred

 
9781861976307: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Tapa blanda
ISBN 10: 1861976305 ISBN 13: 9781861976307
Editorial: Profile Books, 1998

Sinopsis

One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.

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Acerca del autor

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Profile Books
Año de publicación
1998
Idioma
Inglés
ISBN 10 
1861976305
ISBN 13 
9781861976307
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible