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ENTERPRISE DEVELOPMENT: The Challenges of Starting, Growing and Selling Businesses - Tapa blanda

BARROW, COLIN; BURKE, GERARD; MOLIAN, DAVID

 
9781861529893: ENTERPRISE DEVELOPMENT: The Challenges of Starting, Growing and Selling Businesses
Tapa blanda
ISBN 10: 1861529899 ISBN 13: 9781861529893
Editorial: Cengage Learning, 2004

Sinopsis

Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.

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Acerca de los autores

Colin Barrow lectures at the Cranfield School of Management

Robert Brown has worked as lecturer in arts education and early childhood curriculum for over 15 years. For the last 8 years he has also performed the role of project manager at The University of Melbourne's Early Learning Centre. These complementary roles have provided unique opportunities for Robert to work with diverse communities in Australia, Singapore and China. Robert's ongoing research interests are dynamically interactive and include arts based teaching and learning, teacher reflection, Australian Indigenous knowledge, environmental education and futures studies. Robert coordinates Boorai: The Children's Art Gallery a unique gallery that aims to stimulate and challenge audiences to recognize and value, the personal, social and cultural comments expressed by young children through the arts and language.

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Editorial
Cengage Learning
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1861529899
ISBN 13 
9781861529893
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible