Strategy: Process, Content, Context - Tapa blanda

Wit, Bob De; Meyer, Ron

 
9781861529640: Strategy: Process, Content, Context
Tapa blanda
ISBN 10: 1861529643 ISBN 13: 9781861529640
Editorial: Cengage Learning EMEA, 2003

Sinopsis

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
2003
Idioma
Inglés
ISBN 10 
1861529643
ISBN 13 
9781861529640
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
984
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781408019023: Strategy: Process, Content, Context

Edición Destacada

ISBN 10:  1408019027 ISBN 13:  9781408019023
Editorial: Cengage Learning EMEA, 2010
Tapa blanda