Public Relations: An Introduction: An Introduction - Tapa blanda

Harrison, Shirley

 
9781861525475: Public Relations: An Introduction: An Introduction
Tapa blanda
ISBN 10: 1861525478 ISBN 13: 9781861525475
Editorial: Cengage Learning, 2010

Sinopsis

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1861525478
ISBN 13 
9781861525475
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
226
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781861523976: Public Relations

Edición Destacada

ISBN 10:  1861523971 ISBN 13:  9781861523976
Editorial: Cengage Learning EMEA, 1995
Tapa blanda