The Informed Student Guide to Marketing - Tapa blanda

Proctor, Tony; Kitchen, Philip

 
9781861525468: The Informed Student Guide to Marketing
Tapa blanda
ISBN 10: 186152546X ISBN 13: 9781861525468
Editorial: Cengage Learning EMEA, 2001

Sinopsis

The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies. The Informed Student to Marketing provides an ideal ‘first base’ for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.

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Acerca del autor

Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
2001
Idioma
Inglés
ISBN 10 
186152546X
ISBN 13 
9781861525468
Encuadernación
Tapa blanda
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible