Export Practice and Management - Tapa blanda

Branch, Alan E.

 
9781861524737: Export Practice and Management

Sinopsis

This text focuses on developing an export strategy in a professional and profitable way in a competitive international environment. It takes account of future trends in the conduct of international trade, its environment and complexity.

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Reseña del editor

This text focuses on developing an export strategy in a professional and profitable way in a competitive international environment. It takes account of future trends in the conduct of international trade, its environment and complexity.

Reseña del editor

This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particular focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The fourth edition has been completely up-dated and reflects the many changes that have emerged in the fast changing global marketplace. Export Practice and Management takes full account of future trends in the conduct of international trade, its environment and its increasing complexity. There is more emphasis on management techniques and strategy of international trade including new chapters on logistics and globalisation, market entry options and the criteria of market selection. The text provides a practical and professional approach to the subject.

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Otras ediciones populares con el mismo título

9781844800810: Export Practice and Management

Edición Destacada

ISBN 10:  1844800814 ISBN 13:  9781844800810
Editorial: Cengage Learning, 2005
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