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What is Strategy - and Does it Matter? (Routledge Series in Analytical Management) - Tapa blanda

Whittington, Richard

 
9781861522238: What is Strategy - and Does it Matter? (Routledge Series in Analytical Management)
Tapa blanda
ISBN 10: 1861522231 ISBN 13: 9781861522238
Editorial: Cengage Learning EMEA, 1993

Sinopsis

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
1993
Idioma
Inglés
ISBN 10 
1861522231
ISBN 13 
9781861522238
Encuadernación
Tapa blanda
Número de páginas
171
Contacto del fabricante
no disponible
Persona responsable
no disponible