The Economics of Marketing (The International Library of Critical Writings in Economics series) - Tapa dura

 
9781858987958: The Economics of Marketing (The International Library of Critical Writings in Economics series)
Tapa dura
ISBN 10: 1858987954 ISBN 13: 9781858987958
Editorial: Edward Elgar Publishing Ltd, 1998

Sinopsis

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.

This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

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Acerca del autor

Edited by Martin Carter, formerly Lecturer in Economics, Leeds University Business School, Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK and Vivek Suneja, Faculty of Management Studies, University of Dehli, India

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
1998
Idioma
Inglés
ISBN 10 
1858987954
ISBN 13 
9781858987958
Encuadernación
Tapa dura
Número de páginas
768
Editor
Carter Martin, Casson Mark, Suneja Vivek
Contacto del fabricante
no disponible
Persona responsable
no disponible