Management, Marketing and the Competitive Process - Tapa dura

9781858984964: Management, Marketing and the Competitive Process

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ISBN 10: 1858984963 ISBN 13: 9781858984964

Editorial: Edward Elgar Publishing Ltd, 1996

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This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm.

Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations.

Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.

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Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

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Editorial: Edward Elgar Publishing Ltd
A�o de publicaci�n: 1996
Idioma: Ingl�s
ISBN 10: 1858984963
ISBN 13: 9781858984964
Encuadernaci�n: Tapa dura
N�mero de p�ginas: 416
Editor: Earl Peter E.
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Management, Marketing, and the Competitive Process

Earl, Peter E. (editor):

Publicado por Cheltenham: Edward Elgar Publishing Lim., 1996

ISBN 10: 1858984963 ISBN 13: 9781858984964

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Management, marketing, and the competitive process. Ex-Library.

Earl, Peter (ed.)

Publicado por Edward Elgar, Cheltenham, UK & Brookfield, US, 1996

ISBN 10: 1858984963 ISBN 13: 9781858984964

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Management, Marketing and the Competitive Process

Publicado por Edward Elgar Publishing, 1997

ISBN 10: 1858984963 ISBN 13: 9781858984964

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Management, Marketing, and the Competitive Process

Earl, Peter E. (ed)

Publicado por Edward Elgar, Cheltenham, England, 1996

ISBN 10: 1858984963 ISBN 13: 9781858984964

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Management, Marketing and the Competitive Process

Peter E. Earl

Publicado por Edward Elgar Publishing, 1996

ISBN 10: 1858984963 ISBN 13: 9781858984964

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Condici�n: New. This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. N� de ref. del art�culo: 597123748

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