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How to Kill a Unicorn: ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth - Tapa blanda
Sinopsis
It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies.
Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth.
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As the co-founder, President and Head of Idea Development of Fahrenheit 212, Mark Payne draws on his twenty plus years experience in the creation of new products, new brands and new businesses. Among the great companies he's had the pleasure to work with are Procter & Gamble, Nestle, Samsung, Coca-Cola, Toyota, Best Buy, Lowe's, Campbell's Soup, Citibank and Starbucks. He is a regular contributor to Business Insider and Portfolio.com, writing on the topics of innovation strategy and practice.
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How to Kill a Unicorn
Publicado por
John Murray Press, GB, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth. Nº de ref. del artículo: LU-9781857886283
Cantidad disponible: 1 disponibles
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Publicado por
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4216645
Cantidad disponible: 2 disponibles
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Publicado por
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 2403901
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How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Publicado por
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4456758
Cantidad disponible: 1 disponibles
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How to Kill a Unicorn .and build the bold ideas that make it to market, drive growth and transform industries
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. How to Kill a Unicorn .and build the bold ideas that make it to market, drive growth and transform industries This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781857886283
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How to Kill a Unicorn .and build the bold ideas that make it to market, drive growth and transform industries
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781857886283
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How to Kill a Unicorn and Build the Bold Ideas That Make It to Market, Transform Industries, and Deliver Growth
Publicado por
Nicholas Brealey Publishing, 2014
ISBN 10: 1857886283
ISBN 13: 9781857886283
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Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781857886283. Nº de ref. del artículo: 7095021
Cantidad disponible: 1 disponibles
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How to Kill a Unicorn
Publicado por
John Murray Press, GB, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth. Nº de ref. del artículo: LU-9781857886283
Cantidad disponible: 1 disponibles
Imagen de archivo
How to Kill a Unicorn: .and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth
Publicado por
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006559595
Cantidad disponible: 4 disponibles
Imagen de archivo
How to Kill a Unicorn: .and build the bold ideas that make it to market, drive growth and transform industries
Publicado por
Nicholas Brealey Publishing, 2015
ISBN 10: 1857886283
ISBN 13: 9781857886283
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.67. Nº de ref. del artículo: G1857886283I4N00
Cantidad disponible: 1 disponibles