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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand - Tapa blanda
Sinopsis
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
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Acerca del autor
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Publicado por
Nicholas Brealey, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005566159
Cantidad disponible: 2 disponibles
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand
Publicado por
Nicholas Brealey Publishing, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Nº de ref. del artículo: G1857885813I4N00
Cantidad disponible: 1 disponibles
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Publicado por
Nicholas Brealey Publishing, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Nuevo
Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2012. Paperback. Catherine Kaputa, one of the world's leading experts on personal branding, gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Num Pages: 296 pages. BIC Classification: KJC; KJH; KJMV7. Category: (G) General (US: Trade). Dimension: 229 x 163 x 21. Weight in Grams: 365. How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand. 288 pages, Illustrationsstrations. Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Cateogry: (G) General (US: Trade). BIC Classification: KJC; KJH; KJMV7. Dimension: 229 x 163 x 21. Weight: 352. . . . . . Nº de ref. del artículo: V9781857885811
Cantidad disponible: 1 disponibles
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Breakthrough Branding
Publicado por
John Murray Press, GB, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business. Nº de ref. del artículo: LU-9781857885811
Cantidad disponible: 1 disponibles
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781857885811
Cantidad disponible: 1 disponibles
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781857885811
Cantidad disponible: 1 disponibles
Imagen de archivo
Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Publicado por
Nicholas Brealey Publishing, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Nuevo
Tapa blanda
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2012. Paperback. Catherine Kaputa, one of the world's leading experts on personal branding, gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Num Pages: 296 pages. BIC Classification: KJC; KJH; KJMV7. Category: (G) General (US: Trade). Dimension: 229 x 163 x 21. Weight in Grams: 365. How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand. 288 pages, Illustrationsstrations. Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Cateogry: (G) General (US: Trade). BIC Classification: KJC; KJH; KJMV7. Dimension: 229 x 163 x 21. Weight: 352. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9781857885811
Cantidad disponible: 1 disponibles
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Breakthrough Branding
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9781857885811
Cantidad disponible: 1 disponibles
Imagen del vendedor
Breakthrough Branding
Publicado por
John Murray Press, GB, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business. Nº de ref. del artículo: LU-9781857885811
Cantidad disponible: 1 disponibles
Imagen de archivo
Breakthrough Branding : How smart entrepreneurs and intrapreneurs transform a small idea into a big Brand
Publicado por
Brealey Publishing, Nicholas, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 4287120-6
Cantidad disponible: 1 disponibles