This is the first book to cover the real-world fundamentals of negotiation. The New Negotiating Edge is not about what people ought to do, rationally or otherwise - it's about how people really behave and what you can do about it.
At the core of the book is a new 4-phase process - Prepare, Debate, Propose, and Bargain - and Kennedy applies the behavioral insights gleaned from his vast real-life experience to provide a universal tool-kit for those who negotiate worldwide.
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Gavin Kennedy is a Professor at Edinburgh Business School, and Managing Director of Negotiate Limited.
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