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Sinopsis
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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Acerca del autor
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
De la contraportada
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
De la solapa interior
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00089823114
Cantidad disponible: 1 disponibles
Imagen de archivo
Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00086791141
Cantidad disponible: 1 disponibles
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Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.35. Nº de ref. del artículo: G1856697630I3N00
Cantidad disponible: 1 disponibles
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Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.35. Nº de ref. del artículo: G1856697630I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.35. Nº de ref. del artículo: G1856697630I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.35. Nº de ref. del artículo: G1856697630I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.35. Nº de ref. del artículo: G1856697630I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.35. Nº de ref. del artículo: G1856697630I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Visual Merchandising 2nd edition
Publicado por
Laurence King Publishing, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Paperback
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. light amount of wear along the edges of the cover. Nº de ref. del artículo: mon0003006019
Cantidad disponible: 1 disponibles
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Visual Merchandising 2nd Edition : Window and in-Store Displays for Retail
Publicado por
King Publishing, Laurence, 2011
ISBN 10: 1856697630
ISBN 13: 9781856697637
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 16574844-6
Cantidad disponible: 1 disponibles