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Copywriting: Successful Writing for Design, Advertising and Marketing - Tapa blanda

Mark Shaw

 
9781856695688: Copywriting: Successful Writing for Design, Advertising and Marketing
Tapa blanda
ISBN 10: 1856695689 ISBN 13: 9781856695688
Editorial: Laurence King, 2009

Sinopsis

Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.

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Acerca del autor

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995, he incorporated graphic design into his business, creating Jupiter Design, one of the UK's top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students, is a branding adviser on the Design Council's "Immerse" project, and a business consultant to numerous creative agencies.

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Editorial
Laurence King
Año de publicación
2009
Idioma
Inglés
ISBN 10 
1856695689
ISBN 13 
9781856695688
Encuadernación
Tapa blanda
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
Hutter Trade GmbH + Co KG
info@hutter-trade.com

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