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Sinopsis
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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Reseña del editor
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialArchitecture Design & Technology Press Ltd
- Año de publicación1900
- ISBN 10 1854544047
- ISBN 13 9781854544049
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas228
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The Image of a Company : Manual for Corporate Identity
Publicado por
Phaidon Press, 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 16574978-6
Cantidad disponible: 1 disponibles
Imagen de archivo
The Image of a Company : Manual for Corporate Identity
Publicado por
Phaidon Press, 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38595609-20
Cantidad disponible: 1 disponibles
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The Image of a Company: Manual for Corporate Identity
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V+K Publishing, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Nº de ref. del artículo: 9970124
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The Image of a Company: Manual for Corporate Identity
Publicado por
Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781854544049. Nº de ref. del artículo: 9865128
Cantidad disponible: 1 disponibles
Imagen de archivo
The Image of a Company: Manual for Corporate Identity
Publicado por
Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Nº de ref. del artículo: 9562427
Cantidad disponible: 1 disponibles
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The image of a company: manual for corporate identity
Publicado por
Phaidon Press Ltd, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Tapa dura
Librería: Cotswold Internet Books, Cheltenham, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
English text. 1st edition. A bright, tidy large format book. Dust jacket a bit edge worn with repaired tears, no losses. Used - Very Good. VG hardback in Good dust jacket. Nº de ref. del artículo: BOOKS267489I
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The Image of a Company: Manual for Corporate Identity
Publicado por
Phaidon Press, 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
Antiguo o usado
Tapa dura
Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Nº de ref. del artículo: Y-004-2898
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The Image of a company : manual for corporate identity
Publicado por
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: MW Books, New York, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Nº de ref. del artículo: 241689
Cantidad disponible: 5 disponibles
Imagen del vendedor
The Image of a company : manual for corporate identity
Publicado por
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Antiguo o usado
Tapa dura
Original o primera edición
Librería: MW Books Ltd., Galway, Irlanda
Calificación del vendedor: 5 de 5 estrellas
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Nº de ref. del artículo: 241689
Cantidad disponible: 5 disponibles
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The Image of a Company: Manual for Corporate Identity
Publicado por
Phaidon Press (edition First Edition), 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
Antiguo o usado
Tapa dura
Original o primera edición
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Nº de ref. del artículo: 1854544047-11-1
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