The application of 2x2 matrices is a simple process to facilitate thinking and decision-making within both your business and personal life.This book provides five simple frameworks that can be used in many situations to help in organising events, facts, data, values, tangibles and intangibles in such a way that clarifies, segments, simplifies and makes sense. The book also delves into how 2x2s are applicable in a number of different ways and concentrates on the four situations where they are most frequently used - Progression, Decision Support, Situation Analysis and Classification.
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The author, John Dembitz, has had an eclectic career spanning some 40 years, including being a McKinsey consultant, CEO of professional service organisations, executive director of a merchant bank, a manufacturing company, and chairman and non-executive director of a diverse range of SME companies quoted, private and PE backed. He is and has been involved in a number of entrepreneurial ventures and continues to be engaged in a number of consulting assignments. He has an MBA from London Business School, and a BSc (Hons) from Manchester University.
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