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Sinopsis
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.
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Acerca del autor
Caroline Black is a highly experienced corporate, issues and crisis management communications professional. She is now a freelance PR Consultant, trainer and writer. Visit her website at Click here to visit her website.
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