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Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan (Hawksmere Report S.) - Tapa blanda

Melkman, Alan

 
9781854182555: Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan (Hawksmere Report S.)
Tapa blanda
ISBN 10: 1854182552 ISBN 13: 9781854182555
Editorial: Thorogood, 2001

Sinopsis

The purpose of this report is quite simply to explain how to prepare a key account plan as an important step towards achieving High Performance Account Management. Industrial, consumer products and services companies each face different challenges. This report addresses all of these.

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Acerca del autor

Alan Melkman MBA, BSc (Eng) is Managing Director of Marketing Dynamics Ltd, a qualified engineer and a graduate of London Business School. He specialises in customer and strategic account management, implications of Internet based technologies for the marketing and sales function, effective selling, strategic and marketing planning. He has been a consultant for over 30 years, with substantial experience working for many organisations across a number of markets and varying cultures.

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Editorial
Thorogood
Año de publicación
2001
Idioma
Inglés
ISBN 10 
1854182552
ISBN 13 
9781854182555
Encuadernación
Encuadernación en espiral
Número de páginas
250
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

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