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Dynamic Practice Development: Selling Skills and Techniques for the Professions - Tapa blanda

Tasso, Kim

 
9781854182326: Dynamic Practice Development: Selling Skills and Techniques for the Professions

Sinopsis

This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management.

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Críticas

"Comprehensive, well written and very readable... this is a super book so go and buy it as it is well worth the money."--Richard Oakes, Eversheds (in Professional Marketing International magazine) "A useful contribution to the management of professional firms."--Journal of the Law Society of Scotland

Reseña del editor

There are several books about promoting your practice, but nothing about selling it--with which many professionals feel uncomfortable. The book fills the gap. This is a much-needed book which addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so.

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