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Sinopsis
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
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Reseña del editor
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
Biografía del autor
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
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Imagen de archivo
The Marketing Strategy Desktop Guide
Publicado por
Thorogood, 2001
ISBN 10: 1854181394
ISBN 13: 9781854181398
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-F-007-02198
Cantidad disponible: 1 disponibles