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Sinopsis
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
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Reseña del editor
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
Biografía del autor
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
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