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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company - Tapa blanda
Sinopsis
Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.
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Acerca del autor
Maurice Drake has spent many years at the top of the advertising profession. Formerly Group Head of Young and Rubicam, Drake went on to set up his own advertising agency, Clark Coombes Drake. Terry Coombes is also an advertising practitioner of many years experience, who has won numberous awards for creative excellence. He is co-founder of Clark Coombes Drake.
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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
Publicado por
Management Books 2000 Ltd, 1998
ISBN 10: 1852522577
ISBN 13: 9781852522575
Antiguo o usado
Paperback
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781852522575
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Imagen de archivo
Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
Publicado por
Management Books 2000 Ltd 25/06/1998, 1998
ISBN 10: 1852522577
ISBN 13: 9781852522575
Antiguo o usado
Paperback
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781852522575
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EUR 56,64
Envío por EUR 2,39
Se envía de Reino Unido a Estados Unidos de America
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