Dame Mary Quant is a fashion icon. The first focused study of her career, this book shows how she revolutionized fashion, harnessing youth, streetstyle and mass production to create a new look for everyone.
It surveys the development of her business in the context of British, European and American fashion in the post-war period, and explores how her innovative marketing created a powerful global brand. Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book is a dynamic and authoritative account of the designer and her legacy.
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Jenny Lister is Curator of Fashion at the V&A. Suzy Menkes is a British journalist and fashion critic, formerly fashion editor of the International Herald Tribune (now known as the New York Times), she is currently Editor, Vogue International, for 25 worldwide editions of Vogue online.
Mary Quant (b. 1934) was an icon of her generation and the personification of 1960s “swinging London.” This book, published to accompany a landmark exhibition at the Victoria and Albert Museum, London, declares that she revolutionized and democratized fashion, creating fashion for everyone. It explores her then-subversive approach, setting her contribution in the context of British, European, and American fashion in the 1950s and ’60s. It surveys Quant’s life story―her art school background, the development of her retail business, and how she positioned herself as the face of her brand―before exploring the impact her brand has had on fashion, which is still seen today. Written with full access to Quant’s own archives, the book’s many illustrations include period photographs as well as new photography of her mod miniskirts and other designs.
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