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Reputation Management: Building and Protecting Your Company's Profile in a Digital World (Key Concepts) - Tapa dura
Sinopsis
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Reseña del editor
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Biografía del autor
Editor Andrew Hiles is founding director of Kingswell International, consultants and trainers in crisis, reputation, risk, continuity, and service management. He has conducted projects in some 60 countries. He was founder and, for some 15 years, chairman of the first international user group for business continuity professionals and founding director of the Business Continuity Institute and the World Food Safety Organisation. He has contributed to international standards and is the author of numerous books. He edited, and is the main contributor to, The Definitive Handbook of Business Continuity Management. Hiles has delivered more than 500 public and in-company workshops and training courses internationally and broadcasts on television, radio, webinars, and podcasts. Other contributors: Georgia Aarons, Paul Argenti, Michael Brown, Magnus Carter, William Cox, John Dalton, Daniel Diermeier, Mark Eisenegger, Peter Firestein, Leslie Gaines-Ross, Genoveffa Giambona, Mark Hill, Joachim Klewes, Daniel Kunstle, Elliot S. Schreiber, Jonathan Silberstein-Loeb, Shireen Smith, Andrew Tucker, Paul Turner, Jon White, Philip Whittingham, Robert Wreschniok, and Rupert Younger.
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- EditorialBloomsbury Information
- Año de publicación2011
- ISBN 10 1849300429
- ISBN 13 9781849300421
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas256
- EditorHiles Andrew
EUR 21,59
EUR 5,88 gastos de envío desde Reino Unido a Estados Unidos de America
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Reputation Management: Building and protecting your company's profile in a digital world (Key Concepts)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Reputation Management: Building and protecting your company's profile in a digital world (Key Concepts) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781849300421
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Reputation Management: Building and protecting your company's profile in a digital world (Key Concepts)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781849300421
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