Artículos relacionados a Essentials of Strategic Management

Essentials of Strategic Management - Tapa dura

Pitt, Martyn; Koufopoulos, Dimitrios

 
9781849201865: Essentials of Strategic Management
Tapa dura
ISBN 10: 1849201862 ISBN 13: 9781849201865
Editorial: SAGE Publications Ltd, 2012

Sinopsis

′This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.′

- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

  • Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
  • Worksheets for strategy analysis that can be used to tackle real-world situations
  • Learning outcomes, key points and summaries to focus your reading on what matters
  • Chapter-by-chapter exercises for further study and discussion
  • Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

De la contraportada

Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1849201862
ISBN 13 
9781849201865
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
472
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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