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The Connected Customer: The Changing Nature of Consumer and Business Markets - Tapa dura

 
9781848728370: The Connected Customer: The Changing Nature of Consumer and Business Markets
Tapa dura
ISBN 10: 1848728379 ISBN 13: 9781848728370
Editorial: Routledge, 2010

Sinopsis

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.

This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1848728379
ISBN 13 
9781848728370
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
372
Editor
Wuyts Stefan H.K., Dekimpe Marnik G., Gijsbrechts Els, Pieters F.G.M.(Rik)
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania