Social Influence and Consumer Behavior: A Special Issue of the Journal Social Influence (Special Issues of Social Influence) - Tapa dura

Libro 3 de 3: Special Issues of Social Influence
 
9781848727717: Social Influence and Consumer Behavior: A Special Issue of the Journal Social Influence (Special Issues of Social Influence)
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ISBN 10: 1848727712 ISBN 13: 9781848727717
Editorial: Psychology Press, 2012

Sinopsis

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

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Acerca del autor

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Psychology Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1848727712
ISBN 13 
9781848727717
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
150
Editor
Kirmani Amna, Howard Daniel, Rajagopal Priyali
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781138844872: Social Influence and Consumer Behavior: A Special Issue of the Journal Special Influence (Special Issues of Social Influence)

Edición Destacada

ISBN 10:  113884487X ISBN 13:  9781138844872
Editorial: Psychology Press, 2014
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