Neuroeconomics, Judgment, and Decision Making (Frontiers of Cognitive Psychology) - Tapa dura

"An accessible introduction to how our brain constructs economic preferences, which brings a series of authoritative voices into an interdisciplinary conversation between the fields of neuroeconomics, judgment, and decision making. Readers are taken on an engaging journey from the historical foundations of the discipline to its most recent advances, and are introduced along the way to some key milestones in the study of behavioural economics."―Benedetto De Martino, PhD, University of Cambridge

"Neuroeconomics, Judgment, and Decision Making examines the processes that go on in our minds when making choices from a number of angles, looking at traditional psychological tenets and combining these with knowledge gleaned from the newest technical advances in neuroscience. This volume will fascinate social scientists, neuroscientists, and the interested public at large." --Ernst Fehr, Ph.D., University of Zurich

This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and developmental psychology; neuroscience and neurobiology; and economics and business.

The book has six areas of focus: historical foundations; cognitive consistency and inconsistency; heuristics and biases; neuroeconomics and neurobiology; developmental and individual differences; and improving decisions. Throughout, the contributors draw out implications from traditional behavioral research as well as evidence from neuroscience. In recent years, neuroscientific methods have matured, beyond being simply correlational and descriptive, into theoretical prediction and explanation, and this has opened up many new areas of discovery about economic behavior that are reviewed in the book. In the final part, there are applications of the research to cognitive development, individual differences, and the improving of decisions.

The book takes a broad perspective and is written in an accessible way so as to reach a wide audience of advanced students and researchers interested in behavioral economics and related areas. This includes neuroscientists, neuropsychologists, clinicians, psychologists (developmental, social, and cognitive), economists and other social scientists; legal scholars and criminologists; professionals in public health and medicine; educators; evidence-based practitioners; and policy-makers.