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Sinopsis
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
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Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
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Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
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Marketing: A Critical Textbook
Publicado por
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-H-028-1709
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Marketing: A Critical Textbook
Publicado por
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Marketing: A Critical Textbook
Publicado por
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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paperback
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Marketing: A Critical Textbook
Publicado por
Sage Publications Ltd, United Kingdom, London, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and real world case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructors Manual and free access to full-text journal articles for students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004261823
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Marketing : A Critical Textbook
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SAGE Publications, Limited, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Marketing : A Critical Textbook
Publicado por
SAGE Publications, Limited, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
Antiguo o usado
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 15368206-20
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Marketing: A Critical Textbook
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ISBN 10: 1848608780
ISBN 13: 9781848608788
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Marketing
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Marketing: A Critical Textbook
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SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Marketing : A Critical Textbook
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SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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