Competitive Strategy (Strategic Management series) - Tapa dura

 
9781848442320: Competitive Strategy (Strategic Management series)

Sinopsis

This research review is an essential guide to the most important research in the area of competitive strategy. This research review contains articles that contribute to the understanding of competitive effects at industry, firm, group and dyad levels and also focuses more deeply on the competitive capabilities of individual firms, including those required to succeed in dynamic competitive environments.

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Acerca del autor

Edited by Catherine A. Maritan, Associate Professor of Management, Whitman School of Management, Syracuse University, US and Margaret A. Peteraf, Leon E. Williams Professor of Management, Tuck School of Business at Dartmouth, US

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