Managerial Decision Making (The International Library of Critical Writings on Business and Management series) - Tapa dura

 
9781848441019: Managerial Decision Making (The International Library of Critical Writings on Business and Management series)
Tapa dura
ISBN 10: 1848441010 ISBN 13: 9781848441019
Editorial: Edward Elgar Publishing Ltd, 2011

Sinopsis

Managerial Decision Making is an essential and insightful title that brings together classic articles on the subject of behavioral decision research. Professor Don Moore has selected the seminal articles that are the cornerstone of a discipline that has exploded in both productivity and influence. It covers Herbert Simon's groundbreaking work on bounded rationality, as well as important papers on anchoring, the bias of framing, the problem of overconfidence, the preference for fairness, emotional influences and the strengths and weaknesses of human intuitive judgement. This research review will appeal to a wide readership as decision research plays an important role in such diverse areas as business, marketing, law, finance, medicine and public policy.

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Acerca del autor

Edited by Don A. Moore, Associate Professor of Management of Organizations, Haas School of Business, University of California, Berkeley, US

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Editorial
Edward Elgar Publishing Ltd
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1848441010
ISBN 13 
9781848441019
Encuadernación
Tapa dura
Número de páginas
608
Editor
Moore Don A.
Contacto del fabricante
no disponible
Persona responsable
no disponible