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The Persuaders: The hidden industry that wants to change your mind - Tapa blanda

Garvey, James

 
9781848316607: The Persuaders: The hidden industry that wants to change your mind
Tapa blanda
ISBN 10: 1848316607 ISBN 13: 9781848316607
Editorial: Icon Books, 2016

Sinopsis

'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times







Includes brand new material covering the US election and Brexit






Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. 





Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.



How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

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Acerca del autor

James Garvey works for the Royal Institute of Philosophy and edits The Philosophers' Magazine. He is the author of a number of books, including The Story of Philosophy (with Jeremy Stangroom) and The Ethics of Climate Change. He has written for the Guardian, The Times Literary Supplement, the Huffington Post, the New Statesman, and the Times Higher Education Supplement, does voluntary work for Thames Reach and Crisis, teaches jiu jitsu, and is an enthusiastic cyclist. James was born in California, grew up in West Virginia and he now lives on a canal boat in London, UK.

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Editorial
Icon Books
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1848316607
ISBN 13 
9781848316607
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible