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Competitive Inteligence 2.0: Organization, Innovation and Territory - Tapa dura

 
9781848213050: Competitive Inteligence 2.0: Organization, Innovation and Territory
Tapa dura
ISBN 10: 1848213050 ISBN 13: 9781848213050
Editorial: ISTE Ltd and John Wiley & Sons Inc, 2011

Sinopsis

The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.

This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.

This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
ISTE Ltd and John Wiley & Sons Inc
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1848213050
ISBN 13 
9781848213050
Encuadernación
Tapa dura
Número de páginas
400
Editor
Quoniam Luc
Contacto del fabricante
no disponible
Persona responsable
no disponible