MATH APPR MULTILEVEL, MULTISCALE HEALT..: Pharmaceutical Industry Decline and Policy Response - Tapa dura

Acerca del autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

De la contraportada

This book, based on published studies, takes a unique perspective on the 30-year collapse of pharmaceutical industry productivity in the search for small molecule "magic bullet" interventions. The relentless escalation of inflation-adjusted cost per approved medicine in the United States from $200 million in 1950 to $1.2 billion in 2010 has driven industry giants to, at best, slavish imitation in drug design, and at worst, to abandonment of research and embracing of widespread fraud in consumer marketing.

The book adapts formalism across a number of disciplines to the strategy for design of mutilevel interventions, focusing, first, on molecular, cellular, and larger scale examples, and extending the argument to the simplifications provided by the dominant role of social and cultural structures and processes in individual and population patterns of health and illness.

In place of "magic bullets," we must now apply "magic strategies" that act across both the scale and level of organization. This book provides an introductory roadmap to the new tools that will be needed for the design of such strategies.