WORKBOOK FOR OPENING INNOVATION: Bridging Networked Business, Intellectual Property and Contracting: 21 (SERIES ON TECHNOLOGY MANAGEMENT) - Tapa dura

Acerca del autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

De la contraportada

Workbook for Opening Innovation Bridging Networked Business, Intellectual Property and Contracting on the implementation of phenomena, theories and ideas presented in the book Bazaar of Opportunities for New Business Development Bridging Networked Innovation, Intellectual Property and Business. In these two books, we go beyond the paradigm of open innovation and underline the variety of opportunities that firms may have in innovation and new business development with external actors. However, the inclusion of external actors creates additional risks firms have to also manage. This workbook presents practical tools for managers to utilize so that they are better prepared for innovation with external actors and, accordingly, they can then successfully implement open and networked innovation in their business. The workbook includes a guide for collaboration within networked innovation and business, a guide for making IP strategy, and a guide for contracting (including checklists supporting the contracting).

Although the Workbook for Opening Innovation is connected with the book Bazaar of Opportunities for New Business Development, it is a book that can be used without it if one is not interested in arguments and research behind the guides, tools and checklists given in the workbook.