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Sinopsis
For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve.
Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today.
These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.
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Acerca del autor
Over the past three decades, ALAN SIEGEL has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. Siegel has worked as a consultant, author, and commentator, creating guides for the Wall Street Journal on understanding financial markets, and serving on the boards of numerous business and cultural organizations.
IRENE ETZKORN is one of the world's foremost authorities on simplification, and has built Siegel+Gale's Simplification portfolio into the largest and most well-respected in the field. She has worked extensively in the financial services, government and healthcare sectors, for clients like Allstate Insurance, the Centers for Medicare and Medicaid Services, General Electric, the IRS, Genworth Financial, and the Securities and Exchange Commission (SEC) to simplify their customer experience.
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Simple
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.65. Nº de ref. del artículo: G1847940943I4N00
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Simple
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Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.65. Nº de ref. del artículo: G1847940943I2N00
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Simple : Conquering the Crisis of Complexity
Publicado por
Penguin Random House, 2013
ISBN 10: 1847940943
ISBN 13: 9781847940940
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Simple
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Random House Business Books
ISBN 10: 1847940943
ISBN 13: 9781847940940
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Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: wbs3053953138
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Simple : Conquering the Crisis of Complexity
Publicado por
Penguin Random House, 2013
ISBN 10: 1847940943
ISBN 13: 9781847940940
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 52375743-20
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Simple
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Random House Business, 2013
ISBN 10: 1847940943
ISBN 13: 9781847940940
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781847940940. Nº de ref. del artículo: 9752145
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Simple
Publicado por
Random House Business, 2013
ISBN 10: 1847940943
ISBN 13: 9781847940940
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781847940940. Nº de ref. del artículo: 9179028
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