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Sinopsis
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.
Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Acerca del autor
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.
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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
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Random House Business, 2009
ISBN 10: 1847940366
ISBN 13: 9781847940360
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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
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Random House Hardbacks, 2009
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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
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Random House Hardbacks, 2009
ISBN 10: 1847940366
ISBN 13: 9781847940360
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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
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Random House Hardbacks, 2009
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ISBN 13: 9781847940360
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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
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Random House Hardbacks, 2009
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ISBN 13: 9781847940360
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Long Tail - Chris Anderson
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Long Tail - Chris Anderson
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The Long Tail : How Endless Choice Is Creating Unlimited Demand
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Penguin Random House, 2009
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The Long Tail : How Endless Choice Is Creating Unlimited Demand
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Penguin Random House, 2009
ISBN 10: 1847940366
ISBN 13: 9781847940360
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Long Tail How Endless Choice is Creating Unlimited Demand by Anderson, Chris ( Author ) ON Jul-02-2009, Paperback
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