A concise, accessible introduction to the central concepts of fashion trends and forecasting. It provides them with a contextual overview that considers the roles of both consumers and industry personnel, as well as the impact of current sustainability and ethical considerations on shaping trends.
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Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.
Ann Marie Fiore is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.
Hyejeong Kim was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.
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