Artículos relacionados a Foreign Operation Methods: Theory, Analysis, Strategy

Foreign Operation Methods: Theory, Analysis, Strategy - Tapa blanda

Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent

 
9781847209269: Foreign Operation Methods: Theory, Analysis, Strategy
Tapa blanda
ISBN 10: 1847209262 ISBN 13: 9781847209269
Editorial: Edward Elgar Publishing Ltd, 2008

Sinopsis

Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.

The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included.

Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.

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Acerca del autor

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2008
Idioma
Inglés
ISBN 10 
1847209262
ISBN 13 
9781847209269
Encuadernación
Tapa blanda
Número de páginas
480
Contacto del fabricante
no disponible
Persona responsable
no disponible