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Inside the Box: The creative method that works for everyone - Tapa blanda

Boyd, Drew; Goldenberg, Jacob

 
9781846686252: Inside the Box: The creative method that works for everyone
Tapa blanda
ISBN 10: 1846686253 ISBN 13: 9781846686252
Editorial: Profile Books, 2014

Sinopsis

Forget thinking outside the box. Get inside it!

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Acerca de los autores

Drew Boyd spent 17 years at Johnson & Johnson, and is now Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Jacob Goldenberg is Professor of Marketing at the School of Business Administration and head of the Marketing department at the Hebrew University of Jerusalem, and one of the founders of SIT, a major innovation consultancy. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist.

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Editorial
Profile Books
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1846686253
ISBN 13 
9781846686252
Encuadernación
Tapa blanda
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible