Influence: Science and Practice - Graphic Edition - Tapa blanda

Críticas

For marketers, this book is among the most important books written in the last ten years.--Journal of Mariketing Research Influence should be required reading for all business majors.--Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

Reseña del editor

Why do people say 'yes' - and how can we ethically apply the answers to this question to get the results we want? Dr Robert Cialdini is the world's leading authority on influence and persuasion, and in this illustrated edition of the international bestselling classic - which has sold more than 2 million copies - he explains the six universal principles behind the science. He shows not only how you can apply them, but also how to defend yourself against them.

Influence: The Graphic Edition presents the essence of Dr Cialdini's ideas, condensing more than 30 years of research in the psychology of influence into an accessible graphic book. Entertaining and immensely useful for people in all walks of life, the principles in Influence will act as a driving force for your success. This is a great way to learn how to use the results of Dr Cialdini's years of research.