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Tourism Management: Analysis, Behaviour and Strategy - Tapa dura

 
9781845933234: Tourism Management: Analysis, Behaviour and Strategy
Tapa dura
ISBN 10: 1845933230 ISBN 13: 9781845933234
Editorial: CABI Publishing, 2007

Sinopsis

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

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Acerca del autor

Arch G. Woodside

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Editorial
CABI Publishing
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1845933230
ISBN 13 
9781845933234
Encuadernación
Tapa dura
Número de páginas
592
Editor
Woodside Professor Arch, Martin Drew
Contacto del fabricante
no disponible
Persona responsable
no disponible