Reputation Risk and Globalisation: Exploring the Idea of a Self-Regulating Corporation - Tapa dura

O’Callaghan, Terry

 
9781845423032: Reputation Risk and Globalisation: Exploring the Idea of a Self-Regulating Corporation
Tapa dura
ISBN 10: 1845423038 ISBN 13: 9781845423032
Editorial: Edward Elgar Publishing Ltd, 2016

Sinopsis

Recently multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behavior - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate.

Terry O'Callaghan includes a multifaceted critique of anti-corporate activists, which acknowledges both the dangers multinational corporations pose to communities and the fact that anti-corporate activists are the first groups to understand that corporate reputations could be put at risk by targeted campaigns. He also illustrates his themes through three case studies of companies that have attempted to self-regulate, including Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc.

Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book, and academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding MNCs accountable.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Terry O’Callaghan, formerly Senior Lecturer, The University of South Australia

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1845423038
ISBN 13 
9781845423032
Encuadernación
Tapa dura
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible