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The Management of Intellectual Property (New Horizons in Intellectual Property series) - Tapa dura

 
9781845421120: The Management of Intellectual Property (New Horizons in Intellectual Property series)
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ISBN 10: 1845421124 ISBN 13: 9781845421120
Editorial: Edward Elgar Publishing Ltd, 2006

Sinopsis

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.

Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed.

The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Edited by Derek Bosworth, Emeritus Professor, University of Manchester and Senior Research Associate, Oxford Intellectual Property Research Centre, St Peter’s College, Oxford, UK and Elizabeth Webster, Director, Centre for Transformative Innovation, Swinburne University of Technology, Australia

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1845421124
ISBN 13 
9781845421120
Encuadernación
Tapa dura
Número de páginas
352
Editor
Bosworth Derek, Webster Elizabeth
Contacto del fabricante
no disponible
Persona responsable
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