A modern approach to self-employment and business start-up.
"Sinopsis" puede pertenecer a otra edición de este libro.
Cheryl D Rickman runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick.com, Business Link Wessex, Microsoft and Motorola.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 7,12 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoEUR 2,00 gastos de envío desde Irlanda a España
Destinos, gastos y plazos de envíoLibrería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. Contents: Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups; The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001218984
Cantidad disponible: 6 disponibles
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL1583283
Cantidad disponible: 5 disponibles
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbb0025144209
Cantidad disponible: 1 disponibles
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs4407619341
Cantidad disponible: 1 disponibles
Librería: medimops, Berlin, Alemania
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M01845280385-G
Cantidad disponible: 1 disponibles
Librería: LeLivreVert, Eysines, Francia
Condición: very good. Photo non contractuelle. Envoi rapide et soigné. Nº de ref. del artículo: 9781845280383_6646_ZF85
Cantidad disponible: 1 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP8624123
Cantidad disponible: 3 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP13245896
Cantidad disponible: 1 disponibles
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 9880035-6
Cantidad disponible: 2 disponibles
Librería: Brit Books, Milton Keynes, Reino Unido
Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 1034144
Cantidad disponible: 1 disponibles