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Sinopsis
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
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Acerca del autor
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
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Ethnography at Work
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Berg Publishers, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Ethnography at Work
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Taylor & Francis Group, 2007
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Ethnography at Work
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Paperback. Condición: Very Good. Ethnography at Work This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781845204983
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Ethnography at Work
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Ethnography at Work
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Taylor & Francis Ltd, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Librería: Bill & Ben Books, Faringdon, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business. Nº de ref. del artículo: 0094241
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Ethnography at Work
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Bloomsbury Academic, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Ethnography at Work
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ISBN 10: 1845204980
ISBN 13: 9781845204983
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paperback. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 000891326U
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Ethnography at Work
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ISBN 10: 1845204980
ISBN 13: 9781845204983
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