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Sinopsis
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
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Acerca del autor
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
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Ethnography at Work
Publicado por
Taylor & Francis Ltd, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
Antiguo o usado
Paperback
Librería: Bill & Ben Books, Faringdon, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business. Nº de ref. del artículo: 0094241
Cantidad disponible: 2 disponibles
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Ethnography at Work
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Ethnography at Work This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781845204983
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Ethnography at Work
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781845204983
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Ethnography at Work
Publicado por
Taylor & Francis Group, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Good. New. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 51859072-75
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Ethnography at Work
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Berg Publishers, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Librería: GridFreed, North Las Vegas, NV, Estados Unidos de America
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Paperback. Condición: Good. Good condition with wear and markings. Nº de ref. del artículo: 100-25236
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Ethnography at Work
Publicado por
Bloomsbury Academic, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Paperback
Librería: Book House in Dinkytown, IOBA, Minneapolis, MN, Estados Unidos de America
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Paperback. Condición: Very Good+. Unused, still looks almost new. Spine is uncreased, binding tight and sturdy; text clean. NOT ex-lib. Ships from Dinkytown in Minneapolis, Minnesota. Nº de ref. del artículo: 231743
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Ethnography at Work
Publicado por
Berg Publishers, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 5080314-5
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Ethnography at Work
Publicado por
Bloomsbury Publishing PLC, 2007
ISBN 10: 1845204980
ISBN 13: 9781845204983
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Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 312. Nº de ref. del artículo: B9781845204983
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Ethnography at Work
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Condición: New. In. Nº de ref. del artículo: ria9781845204983_new
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Ethnography at Work
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 166 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam. Nº de ref. del artículo: 8304690
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